Every good sales pitch contains several vital ingredients. And your postcard mailing for your real investing venture is no different. Every successful marketer uses a very simple – but highly effective — formula for keeping him headed in the proper direction in his copy.
As you progress in your direct-marketing career, you’ll instantly know it by its acronym alone: AIDS. It stands for Attention, Interest, Desire and Action. It’s very self explanatory. You need to get the attention of your reader, keep his interest, build his desire for wanting to sell to you, and then actually encourage him to act.
However, even experienced real estate direct marketing professionals don’t pay enough attention to fully developing their ‘call to action’ in their real estate direct mails. Don’t think that your call to action can already be inferred in the body of your letter. Make your call to action especially clearer and bolder in your real estate postcard marketing campaigns.
New investors are also usually diffident when it comes to the ‘call to action’ part of their real estate marketing. They may perceive this as a form of hard selling which their customers will dislike. But think about those effective infomercials on TV. Weren’t they able to sell millions of products within a few minutes?
But do you know why just about every commercial on TV is written like that? Because they work. Direct marketers will stick with a style, a wording, an entire ad campaign as long as it’s pulling in the sales for them. They take the phrase “If it ain’t broke, don’t fix it” to a whole new level.
So to succeed in your real estate postcard marketing, get over your shyness about asking your clients to e-mail you, call you, or visit your website. Don’t waste your magnetic headline and great offer by having a weak call-to-action.
But more than asking them to act, you need to write your call to action so they feel it’s absolutely necessary that they act today. In fact, they need to act while they have that postcard in hand. Far too often with direct mailing the old adage of “out of sight, out of mind” applies.
So use your customer knowledge and creativity to come up with a strong reason that will make people do what you want them to do.
Give them a reason – even an obvious reason – to act RIGHT NOW! Remember, there are reasons why the television commercials continue to urge viewers to call within the next 10 minutes. They are reasons why incentives are given to those “first 200 callers.”
Create that kind of interest and excitement in your real estate investment service and your postcard mailing will generate you some substantial profits – guaranteed!
Topics: how to find foreclosures, real estate marketing, Real Estate, how to buy foreclosed homes