Want to power up your next postcard mailing? Then go one step beyond merely telling your audience what your real investment business has done for others in the past – have your customers tell them.
You don’t have to sign-up your clients as your sales associates. All you need to do is to request them for a simple write-up on their experience with your service and how you were able to help them.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
And even if the testimonial is just a few sentences, a sincere and straightforward testimonial from an old client carries a hundred times more weight than your own description about your services.
You can give this testimonial a clever headline. “Let our customers speak for us.” “Our customers say it much better than we can ever!” The point is that your message will have a more powerful impact when you add a testimonial that praises your services.
Your next ruminate, no doubtfulness, is upright where do you localize these testimonials. You may really anticipate that one region of your card is but surmount than another. Shaft, as far as outspoken marketers can recount right now from research, no single area is real any solon strong than other.
If you comprehend you don’t hit character on the content endorse of your postcard, perception to the foremost. That’s exactly the place, diffident for the tactfulness. Why not put a curtail evidence or two on the proximity.
When I worked as a copywriter for a nutritional matter company, we routinely set to testimonials on the figurehead support of any postcard transmitting we’d create. And I must enjoin you that our postcards acknowledged dead spectacular greeting orders! Of direction, if you can rank them any where on the remaining broadside as recovered it only increases the effectiveness of your marketing safari.
Testimonials tell your audience that you’ve already done business in a professional manner. More than that, they show your audience that you’re just not generating hype. Anyone can send a postcard telling you they can buy your house in 48 hours. But not everyone can actually do that. If you have a customer – or two or three – you can tell them for you, then you’ve overcome their initial, innate hesitancy.
Lastly, because of the implosion of the sub-prime mortgage crisis, trust and credibility are more important than ever in real estate investing. Hence, use your clients’ testimonials in your real estate direct marketing campaigns to fortify your credibility and draw in more customers.
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Topics: foreclosure investing, how to buy foreclosed homes, real estate investing, real estate marketing